Marketing for managers

Duration of Course - 1 Day

Unit Aims

To develop knowledge and understanding of mareting concepts as required by a practising or potential manager.

Learning Outcomes

• Understand basic marketing concepts

Course Outline

• Simple definition of marketing and its relevance to managers
• The idea of the Marketing Mix (product, price, place and promotion, and 7P model for services) and its relevance
• Nature and role of market segmentation
• Simple organisational SWOT analysis in the marketing context
• Outline of market planning and its purpose
• Sales promotion and advertising methods
• Public and customer relations activities